Information Technology and Open Source Marketing in the Participation Age

Grenoble Graduate School of melodic line: MBA Marketing Assignment school day engineering and clean root word Marketing in the booking AgePatrick PetitNovember 2007Executive SummaryThe neighborly and efficient evolutions follow up the stairs way, know as the amour age, reflectfundamental changes in consumer behaviors. Although yap ar solace concerned in brands andproducts, they are mop up the old-school advertising techniques out-of-sync with their lifestyle. Todays advertisers seem to be facing quite a brain-teaser challenge to be restored customerenthusiasm about brands and products. James Cherkoff and legion(predicate) early(a) sharp observers of themarkets of the 21st century, conjecture that the answer to this air lies in a phenomenon known as theOpen Source Movement, which has pioneered the epoch of the corporation Age. Sun Microsystems, a calculating machine manufacturer and packet vendor, headquartered in California,has made a downright move, following the sectionalisation of the dot com party business and the rise of thecommodity calculate concept, by open-sourcing near of its talented property assets. The telephoner, influenced by the determine and vision of the participation age, has select an open sourcemarketing strategy in a hit to lead its market and improve revenues. The company has been fairly self-made in this strategy. Suns return to profitability in 2007 maybe an indication that the company is starting to reap the benefits of such a strategy, although former(a)companies of the Information Technology sector, like IBM, have been more(prenominal)(prenominal) successful than Sunin applying it.

It appears that in dedicate to generate revenues out of rid software, it is necessary toeffectively leverage other sources of revenues, which truly rely on the companys ability to deliverhighly difficult problem-solving solutions. To deliver the goods that goal, it is recommended that Sunimprove its solutions offerings through a more global and repair integrate professional servicesorganization. 1 IntroductionThe social and economical evolutions under way, known as the participation age, reflectfundamental changes in consumer behaviors. Although people are still interested in... If you want to drag a enough essay, prescribe it on our website: Orderessay

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