Trident University International MKT301 Module 2 Case Assignment Products and Brands: In her 1998 musical theme Susan Fournier argues that consumers welcome kindreds with spots. 1. Explain what Fournier means by having a relationship with a brand. (10%) 2. Identify deuce brands chosen from the product categories to a mettlesomeer place and develop whether or not you believe that consumers have relationships with those brands. (20%) 3. embellish your thinking and pardon whether, based on Fourniers paper, your own hump and your knowledge of early(a) people, consumers have relationships with all brands. (20%) Distribution: 4. hold TWO products from the tip of product categories above (they endure be the same as for sections 1 to 3 or contrary - your choice) and using the statement materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so liken and contrast the two distributio n strategies explaining wherefore they would be kindred or different. Illustrate your answer by referring to specific brands at heart each of the two product categories you have chosen. (50%). Products and consumers are treated as partners and have a dyadic relationship that can be assumed as if two people were elusive in a relationship.
The relationship at the maintenance introduce was addressed in the paper by Susan Fournier. The BRQ or brand relationship quality had been developed through a qualitative life history of interviews that explain the mechanisms that get to brand-person relationships and how they are well-kept over time and at in truth high levels of intensity. Fournier establishes seven facets of the B! RQ that she clearly identified as desirous attachment, self-concept connection, intimacy, ain commitment, interdependency, love and passion, and brand-partner quality. (Fournier, 1998) Within her paper Fournier was able to pompousness to us the results of a survey that provided us with a 37 peak test that measured how the...If you want to get a adept essay, order it on our website: OrderEssay.net
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