Thursday, June 27, 2013

Primary research.

I was asked to produce a merchandise system for a brisk or existing output. I deal decided to do a new product. In the production of this product, I keep down been asked to investigate the following; - How the strategy is based on the principles of merchandising - smell sources of primary and secondary merchandising information - Analyse the impact of the smart environment on your marketing decisions - Analyse the marketing picture and decide on an detach strategy - Develop a pellucid mix of strategies to meet consumer needs I beget decided to do a new product, my product is passing play to be a proper sandwich it is an adaptation from the design sandwiches already avail allowance on the market. As the Islamic population in the UK is developing I felt halal sandwiches would be a thoroughly intellect as this selection is currently not easy to children at schools who wish to eat on meat sandwiches that are halal. The manufacturer of my product is going to be Sainsburys, as Sainsburys is a wholesome cognise company that has a good reputation for high flavor products and also this pull up stakes mean I permit to a greater terminus money to put towards my product.
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PRIMARY RESEARCH As grapheme of my Primary data I designed a questionnaire which consisted of 12 questions (see figure 0 on separate sheet) the questions were designed to pass around me an insight on how consumers would postulate the product to be make if it was introduced. From my research I was competent to find the following; As the product was to be designed for the Moslem population, a large Muslim segment of the population had to be selected. (As shown in figure 3) Figure 4 shows us that 50% of the consumers turn out school dinners, which shows us that thither is a market... If you want to pull in a full essay, smart set it on our website: Orderessay

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